Authenticity and Audience – Being Human: interview with Mallen Baker
It seems obvious that not all your stakeholders are the same, with the same needs; yet for many companies it would seem that one size fits all when it comes to corporate responsibility reporting and communication. Simply producing a CR report isn't enough to communicate with all of your audiences; and not all of them want all the information there is in your report. Paul (Corporate Eye CEO) talked to Mallen Baker about the importance of identifying the different audiences for your corporate responsibility communications: about providing them with the information that interests them; about creating the opportunity to engage with ...
Marketing Your Brand with a Social App
Should your brand build a custom social app? That's the question Michael Lazerow, CEO of Buddy Media, tries to answer in an article he wrote for Advertising Age. Michael summed up his opinion quite succinctly when he wrote, "Applications need to bring value to people and should be social by design." It's easy to get caught up in the hype of social apps, particularly when other brands experience great success with social apps that integrate directly into Facebook and puts the brand in front of a huge potential audience of over 800 million Facebook members. However, Michael warns us that the ...
Chicken suits, chameleons and the one true way
Were you at Ethical Corporation's Corporate Responsibility Reporting and Communications conference last week? If you weren’t, you missed a treat. 1 word The word of the conference, had we been asked to choose one, would have been: Humility The number of times people urged that companies should display some humility in their corporate social responsibility reporting was striking... 1 central theme Whether talking about reports, communications, stakeholder groups or engagement approaches, the clear message from many of the discussions was that there is not One True Way of 'doing' CSR, of reporting on it or of talking about it. One size does not fit all There ...
Social Media: Extending and Connecting the Recruitment Conversation
This is the third in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Matthew Berry, Resourcing Director at Centrica. Often there's a gap - particularly for graduates - between the time of recruitment, and the first day of work. How do you keep that relationship fresh? And then again, at the end of employment: how can you keep communication channels open? In this interview, Matt Berry explains how social media can be used to extend the conversation at both ends—and, indeed, to connect/reconnect employees with the company: "alumni and onboarding... there's ...
Measuring and Communicating Your Best Asset
This is the second in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Andrew Mayo, Director at Mayo Learning International, and President of the HR Society here in the UK. Companies often claim that their people are their best assets, but just how do you measure and communicate the importance of people to a company? Good applicants - like investors and other stakeholders - will review the corporate website and the annual report to find out more about a company. Obviously company culture, talent development and employee engagement all matter ...
Augmenting Corporate Reality
Can we augment reality for corporate purposes? Will we, in some maybe-not-so-distant future? It’s not immediately obvious, at the moment, how a company might use augmented reality for practical corporate purposes: it’s still early days, so the technology isn’t – quite – there, though this is changing very fast the applications so far tend to be oriented around games, or retail it’s probably not going to be cost-effective for internal use – yet and it seems to be a largely solo experience, at the moment, due to device/technology constraints. I always enjoy listening to a good speaker enthuse about a topic they know well, ...
Most Recent Post
2012 List of Banished Words
The 2012 List of Banished Words from Lake Superior State University is out and includes 11 words that people don’t want to see or hear anymore. Pay attention — these are words you should probably leave out of your marketing messages unless you want to annoy your audience. The list of banished words has been compiled each year since 1076 using an international interview, nomination, and voting process. It includes words and phrases that people believe are overused, misused, or useless.... Read more »
Brand
2012 List of Banished Words
The 2012 List of Banished Words from Lake Superior State University is out and includes 11 words that people don’t want to see or hear anymore. Pay attention — these are words you should probably leave out of your marketing messages unless...
Read more »
Corporate
Governance
It’s Not Easy Being a NED
I suspect that many people have no idea what a big impact non-executive directors (NEDs) can have on an organisation.
If anything, the man on the Clapham omnibus probably thinks of non-execs – if he’s heard of them at all – as white...
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CSR
The Great 2012 CSR Revolution
So let’s do another little survey here. Hands up anyone who’s crossed Gypsy Rose’s palm with silver in the hope of having their fortune told? No-one? Oh, maybe one person at the back. Well, it doesn’t surprise me, we’re...
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Shareholders
What Makes for Effective Investor Relations Sites? Part 41: Dealing With Shareholders’ Frequently Asked Questions
In the old days, before the internet, investor relations departments operated with the telephone and paper based communications. (You remember getting letters with stamps on them, don’t you?)
If you were a large corporation with a significant shareholder...
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Careers
Social Media: Extending and Connecting the Recruitment Conversation
This is the third in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Matthew Berry, Resourcing Director at Centrica.
Often there’s a gap – particularly for graduates –...
Read more »
Investor Relations
Is Apple the Most Valuable Company in the United States?
Since 2005, Exxon Mobil has held the top spot as the most valuable company in the United States. As the Associated Press reported, for the first time since 2005, Exxon Mobile was ousted from the top spot on August 9, 2011 when Apple surpassed Exxon Mobile...
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Media
7 Tips for Hiring the Right Social Media Manager
Decided you need a social media manager? Jeff Herbst has some pointers for how to hire the right person…
With Facebook valued at around $100 billion, Twitter and LinkedIn valued at around $8 billion a piece, and Google jumping into the social game,...
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Whole Site
The one in which I click on the link in an email
I know it was a marketing email from a stranger, but when I received 3 emails last week with a subject line of ‘Bet you’ve never seen a law firm website like this!’ I couldn’t resist clicking through. After all, looking at corporate...
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